Case Study: Kargo Streamlines Data Operations for Marketing with Nexla
Kargo Global Ltd. (Kargo) is a mobile advertising company that connects advertisers to mobile device users. Leveraging their world-class publisher partners, advanced data analytics, and award-winning creative studio, Kargo enables brands to reach smartphone users in the US with memorable and measurable mobile ad experiences. As Kargo’s business and data analytics needs expanded, they partnered with Nexla to easily work with data and monitor their core business operations.
Optimizing campaign performance required timely and strategic management decisions. The short duration of campaigns created short time windows to deliver actionable insights. Therefore, Kargo needed a solution to reduce data delivery time to maintain high campaign ROI.
Nexla enables Kargo to efficiently access data and streamline data delivery for campaign management. Nexla replaces the most technical and time-consuming data work so that campaign managers can access ready-to-use data to gain insights on campaign performance and make timely decisions.
“The turnaround time for data delivery is reduced by 85%. That makes all the difference in the world.”
– Martez Cox, Business Intelligence Manager, Kargo